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Privacy Policy

Last updated: 13 August 2026

Introduction

This Privacy Policy explains how ridetstrum collects, uses, discloses, and safeguards your personal information when you visit our website or use our services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information we collect

Personal information

When you submit an enquiry form or engage with our services, we may collect the following personal information:

  • Full name
  • Email address
  • Service preferences and fitness goals
  • Any additional information you choose to provide in message fields

Automatically collected information

When you visit our website, we may automatically collect certain information about your device and browsing behaviour, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website addresses
  • Device type and operating system

How we use your information

We use the collected information for the following purposes:

  • To respond to your enquiries and arrange initial consultations
  • To provide and deliver the fitness coaching services you have requested
  • To communicate with you about your programmes, sessions, and progress
  • To improve our website functionality and user experience
  • To analyse website usage patterns and optimise our services
  • To comply with legal obligations and protect our rights

Legal basis for processing

Under UK data protection law, we process your personal data on the following legal bases:

  • Consent: When you provide information through our enquiry forms
  • Contract performance: To deliver the services you have engaged us for
  • Legitimate interests: To improve our services and website functionality
  • Legal obligation: To comply with applicable laws and regulations

Information sharing and disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With service providers who assist us in operating our website and delivering our services, under strict confidentiality agreements
  • When required by law or to respond to legal processes
  • To protect our rights, property, or safety, or that of our clients or others
  • With your explicit consent for any other purpose

Data retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Enquiry data is typically retained for up to two years from the date of submission. Client training records are retained for the duration of the coaching relationship and up to seven years thereafter for legal and accountability purposes.

Your data protection rights

Under UK data protection law, you have the following rights:

  • Right to access: Request copies of your personal data
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data under certain circumstances
  • Right to restrict processing: Request limitation on how we use your data
  • Right to data portability: Request transfer of your data to another organisation
  • Right to object: Object to our processing of your personal data
  • Right to withdraw consent: Withdraw previously given consent at any time

To exercise any of these rights, please contact us at [email protected].

Cookies

Our website uses cookies to enhance your browsing experience and analyse site traffic. For detailed information about our cookie practices, please refer to our Cookies Policy.

Data security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure.

Third-party links

Our website may contain links to external websites that are not operated by us. We have no control over the content and privacy practices of these sites and are not responsible for their privacy policies.

Children's privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. The updated policy will be posted on this page with a revised "Last updated" date.

Contact us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Address: 15 Harbourside Walk, Bristol BS1 5SS, United Kingdom

ridetstrum

Evidence-based fitness coaching for sustainable results

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